Packaging Design Agency in Mumbai | PACKSKORESâ„¢

Packaging Design & Strategy

PACKSKORES™ moves packaging reviews from preference to performance.

Great packaging needs to do more than catch the eye. It needs to communicate a brand’s value, make product information easy to understand, work for the consumer and stand out in a competitive marketplace.

At IBD, we bring these considerations together through PACKSKORES™, our proprietary packaging evaluation framework. It assesses packaging across six key pillars, bringing greater rigour and objectivity to design decisions.

Discover PACKSKORES™ Explore Our Packaging Work

The PACKSKORES™ Framework

Six pillars. A more complete view of packaging.

Every packaging direction is evaluated across six key attributes. Together, they help assess whether a design is not only visually distinctive, but also relevant, informative and fit for purpose.

Brand Salience

18%

Packaging should express the brand's personality, communicate its value and create recognition. It should help consumers identify the product, even in a crowded category

Visual Appeal

22%

Colour, typography, imagery, hierarchy and composition need to work together to create an engaging first impression.

Information Clarity

15%

Product names, variants, ingredients, benefits, instructions, warnings and other essential information should be easy to locate, read and understand.

Practicality & Functionality

13%

Is it suited to the real world?

The shape, size, material and construction of packaging should be appropriate for its intended purpose, and account for handling, storage, display, transportation and production considerations.

Packaging should also make the product convenient to access, handle, store and use. Features such as easy opening, resealability, portability and dispensing should be considered where relevant.

Sustainability

10%

The aim is to explore responsible material selection, structural efficiency, print processes and waste reduction without compromising the product's requirements.

Commercial Fit

22%

From visual differentiation to category relevance, packaging should create a distinctive shelf presence, make the brand easily recognisable and give consumers a reason to notice it over competing products.

How a pack is scored

Scoring scale & PACKSCORE

Each pillar is scored from 0 to 5. The weighted scores combine into a single PACKSCORE out of 100.

Pillar scoring scale

Score	Meaning
0	Not applicable / absent
1	Critical weakness – launch-blocking
2	Below standard – needs rework
3	Meets category standard
4	Strong – above standard
5	Best-in-class – category-leading

PACKSCORE tiers

Score	Tier	Verdict
90–100	Gold	Launch-ready, category-leading
75–89	Strong Performer	Launch-ready, minor refinements
60–74	Needs Optimization	Workable; design needs improvement
45–59	High-Risk Pack	Significant rethink required
0–44	Redesign Recommended	Not launch-ready

PACKSCORE = (weighted average of pillar scores, 0–5) × 20 → 0–100.
Weights are configurable by pack type via presets: FMCG Shelf Launch, Premium/Luxury, E-commerce First, Range Refresh, and Sustainable Packaging Review.

Ideas Brought to Life

Selected packaging work

From established product categories to emerging market opportunities, explore how IBD approaches packaging challenges through strategic thinking and distinctive design.

From Design Thinking to Design Decisions

A more considered process, from brief to final pack.

PACKSKORES™ is integrated into our packaging design process, helping us evaluate creative directions against the attributes that matter to the brand, the product and the consumer.

Understand the brand and category

We begin by understanding the brand, its audience, product requirements, competitive landscape and route to market. This establishes the context for the packaging design.

Develop design directions

We explore creative directions that bring the brand to life while considering category expectations, consumer needs and the product’s functional requirements.

Evaluate through PACKSKORES™

We assess the proposed directions across all six pillars, bringing a more structured perspective to design reviews and comparisons.

Refine and finalise

The selected direction is refined to strengthen its visual impact, information clarity and practical application, preparing it for the next stages of packaging development.

From Strategy to Shelf

Complete packaging design solutions for brands.

As a packaging design agency in Mumbai, IBD works with brands to create packaging that brings together distinctive design, clear communication and practical thinking.

Whether you’re introducing a new product, refreshing an existing pack or building consistency across a portfolio, we develop packaging solutions around the needs of your brand and category.

Our packaging design capabilities include:

Product Packaging Design

Creative packaging concepts and designs for new product launches and existing product ranges.

Label Design

Distinctive label designs that communicate essential product information while strengthening brand recognition.

Carton & Bottle Design

Packaging designs that consider the product, its category, visual identity and intended consumer experience.

Packaging Systems

Consistent design languages across multiple SKUs, variants and product portfolios, helping brands build recognition across their range.

Every packaging challenge is different. Our approach brings the right brand thinking, creative design and evaluation into the process.

Explore Our Packaging Work

Have a packaging challenge? Let’s get into it.

Whether you’re launching a new product, refreshing an existing pack or looking to bring greater consistency to your packaging portfolio, IBD can help you find the right direction.

Let’s create packaging that does more than look good. Let’s make it work harder for your brand.

Request a PACKSKORES™ Review Talk to Our Team

hello@ibdbrands.com | +91 98199 55449