Client Brief

The brief was to launch Georgia Gullini's newest collection of fine Italian suiting fabrics for the Indian market, to create awareness about the brand pan-India and to encourage enquiries with fabric retailers who stock Georgia Gullini's fabrics.

Idea & Execution

24 ensembles were designed using Georgia Gullini's new collection of suiting fabrics. We conceptualised and managed end-to-end production for an international shoot of the collection in Budapest. The location reflected the Italian essence in a European setting.

We designed a catalogue using these images and also shot 24 short-format digital videos. We launched the campaign, #LifeTailored, offline and online - across hoardings, POS and social media.

We undertook performance marketing and influencer marketing to further create a buzz about the campaign.

Reels:

https://www.instagram.com/reel/CmeGRhdPqcR/

https://www.instagram.com/reel/CmduEAKvnhq/

https://www.instagram.com/reel/ClQZOFXOMkP/

https://www.instagram.com/reel/CkpjKJyLM9z/

https://www.instagram.com/reel/CkAYoMRLI7-/

https://www.instagram.com/reel/Cj29D8RMBA2/

Result

The brand saw a spike in social media followers and engagement as well as enquiries and footfalls at retail stores.