Given here is a short list of some of the planning tools and techniques that IBD energetically employs:

• Strategic Design Plan – A two step process of finding the ‘big idea’ and planning a 360 degree execution.
• Insight Finder – A research technique to dig for consumer insights.
• Brand Value – A tool to arrive at brand essence and proposition.
• Planets and Moons – A complementary technique to find brand essence.
• Competitive Deconstruct – A tool to analyze competition’s advertising and dig for consumer insights.
• Advertising Register – A technique to map competitive advertising and generate propositions.
• Hofstede’s Model – A tool to understand the consumer better.
• Lifestyler Model - Another tool used to define the consumer’s profile.
• Touch Point Analyser – A technique to understand the relative impact of various touch points on the
consumer and plan a 360 degree communication campaign.